Opting for the Singapore company registration, applying to ACRA, and starting your business is not at all difficult. The process for it is simple. The challenge lies in the successful promotion of the company to ensure its success. A startup needs to use all the marketing and branding tricks to survive in a competitive market. The statistic says that a large number of companies perish before completing the two years.
How to Promote Your Company
You, as the business owner, must take extra efforts to brand your newbie company registration in Singapore. It will help you in spreading the awareness of your company among your target customers, suppliers, and the industry-watchers. Without the promotion, it will be highly difficult for your company to compete with the established players.
Every Singapore company registration must sell in order to create the favorable cash flow. It means taking on the established market players unless you are offering a groundbreaking or a unique product. There are ways of doing it.
Use Content Marketing to Sell Your Products
You need to spend your marketing budget wisely and innovatively. You can opt for content marketing to target the net-savvy customers. Nowadays, they go to the Internet to read product information, customer reviews, and complaints.
The content marketing is a great option for a newbie company registration in Singapore to create market buzz for its offering.
What you need is your own business website. You can upload articles and blogs to target your customers. Having noticeable internet presence is necessary for a startup business.
You also need to shortlist influential websites, bloggers, social channels, and forums dedicated to your business niche where you can post your content as a guest writer. It is a reliable way of getting to your target customers and generating leads. Your customer care executive can then sell your products and services after answering their queries. The content marketing is one of the cheapest forms of marketing available to the new businesses.
You can also think about advertising your products or services on the Google. For an affordable fee, you get to show the advertises on the Google search pages that may attract your target audience. Depending on the size of their marketing budget, you can also opt for promoting your company using traditional media like newspapers, magazines, TV, & radio.
Using Referral Programs
You may have seen companies offering discounts, coupons, gift certificates, or other types of bonus offers to their existing customers for referring their products and services to others. These are called referral programs. It is a useful tool to expand your customer-base. The approach works as the opinions of existing customers about your services and products matter a lot to the persons in their sphere of influence.
Get an Authority to Speak about Your Company
Each business niche has a handful of individuals that are taken to be an authority in that particular field. You need to find at least one of them and convince them about the usefulness or the uniqueness of your offering. Get them to talk about your products and services so as to spread the awareness of your offerings. They could highlight your innovation, business idea, business model, or the affordable prices. They could mention you in their Facebook post, tweet, blog, or in their newspaper column.
Create a Loyal Customer-Base
A business having a loyal customer-base has more chance of succeeding than that without it. You need to think of ways of selling to the same customers. It will happen only if they are satisfied with you. Your business survival depends on it because a business cannot keep on selling only once to a customer. The cost of convincing a new customer to trust you and buy from you is higher than that of selling to an existing customer. If you want to keep it to a minimum and maximize the profit, you have no option but to build a loyal customer-base.
The initial years in the life of each new company registration Singapore are the toughest one. Every day is full of challenges, and their survival depends on overcoming each of them. You as the business owner needs to know that selling your products and services is a way out of the trepidation. For it to happen regularly, you need to promote your business, cast your net wide, and reach out to as many targeted clients as possible.
